Carol Freitas, In Loving Memory
Carole spent the last 50 years positively impacting the lives of thousands of children in Silicon Valley. She was a pioneer in her field, impacting the world of Child Development as we know it today. Together with her husband John, they opened their first preschool with 24 students in August of 1968, which today serves over 5500 students a year in 10 locations and 19 programs that make up Action Day Primary Plus. Over the years, she remained incredibly active in the progress and development of the company. Her passion and influence gave strength to all of those around her. Her legacy will live on through the many youths that have been and will continue to be positively impacted through her vision. She will be forever loved and missed.
John Freitas, CEO | Founder | Partner
John graduated with a BA in Business from San Jose State University before continuing to earn his BS in Science, MA in Physiology, as well as his Teaching Credential. While teaching high school at Homestead High School in Cupertino, John was selected as a California Teacher of the Year. John founded Action Day Primary Plus with his wife, Carole in August of 1968. He brought his passion and high standards for education to Action Day/Primary Plus and reinforces them to this day.
Message from our founder
The 2018 school year is especially happy for us because this begins our fiftieth year of providing services for young children. Our schools’ doors opened in 1968 because of the desire to experience first-hand the marvelous thrills and excitement in the world of children. Much like watching a child grow and develop, we had no idea of how our programs would evolve. Our intention was to meet the growing needs of families by integrating daycare and preschool into one program, something that seemed a bit radical back then.
Many staff members, parents of children enrolled, and friends have asked how our schools grew to their present number. We began with 30 children enrolled in one preschool. Presently, we have an enrollment of about 4500 children in 10 locations within 19 different programs. Our programs include infant centers, preschools, an elementary school, and a middle school. We are the only organization in Northern California providing private education and daycare for children from three months to 12 years of age. Our dance program, West Valley Dance Company, has grown to include over 3100 dancers within our school dance classes and 3 stand-alone dance studios, as well as an award-winning competition team and performance team. In addition to our dance classes, we offer a wide variety of enrichment programs to our students including sports and various specialty camps. We take pride in the knowledge that our schools and programs have helped foster a sense of community and provided the foundation for the building of many lasting friendships over the years.
The growth of our programs has come in response to student and parent suggestions and direction. We appreciate the contributions of each and every one. The many stories involved with each person contribute to our many fond memories. We look forward to adding all of the events planned for the upcoming school year to our album of experiences.
Carole J. Freitas