Corporate

Carol Freitas, Chief Executive Officer, Founder/Partner

EMAIL | (408) 244-1968 X14

Carole and her husband John opened the first Action Day School in 1968. After achieving her MA in Child Development from San Jose State University, Carole taught high school and community college classes in Child Development. Over the years, she has remained active in the progress and development of the company as both a teacher and mentor. Today, Carole coordinates the directives of the Corporate Team by reinforcing her goal of providing the highest quality care for children during their developing years.

John Freitas, Founder/Partner

John graduated from a BA in Business from San Jose State University before returning some years later to earn his BS in Science, MA in Physiology, and Teaching Credential. While teaching high school, John was selected as a California Teacher of the Year. He has brought his high standards for education to Action Day/Primary Plus, Inc. and reinforces them to this day.

Cathy Jelic, Chief Operating Officer, Partner

EMAIL | (408) 244-1968 X16

Cathy first began working for Action Day Primary Plus while in college the summer of 1993 as a part-time extended-day teacher. After earning her BS in Business Administration (with a concentration in Human Resource Management) from San Jose State University, she came to work full-time as the Recruiting/HR Manager for the company. Today, she oversees the HR and Marketing divisions and is the founder and advisor of the company’s award-winning dance team. In her position, she strives to enrich the family-like atmosphere that the schools have created for her own daughters: both of whom have grown and thrived in the programs offered through Action Day.

Kathie D'Avolio, Mentor Director

EMAIL | (408) 244-1968 X17

Kathie has worked for the company since June 1988, following the completion of her degree in Developmental Psychology & Child Development from California State University Chico. Today, Kathie acts as a Mentor Director. In this capacity, she offers support and guidance to the Schools’ Directors and various Office Staff. In addition, Kathie oversees and develops important outreach partnerships with other companies.

Beckie Crozier, Operations Director

EMAIL | (408) 244-1968 X15

Beckie began working for Action Day Primary Plus in 2006 while completing her BA in Communication Studies from San Jose State University. After directing several Infant Center and Preschool Programs, Beckie moved into the role of Operations Director. In this position, she oversees our various preschool and infant programs, works within HR, and manages the company’s Recruitment, Payroll, and Marketing.

Sue Bergschneider, Payroll, Accounts Payable

EMAIL | (408) 244-1968 X10

Sue began working for the company in 1975 while attending San Jose City College for Early Child Education. Both her daughter and son have successfully grown-up through and graduated from the programs she has been a part of. Today, she works in the Corporate Office where she handles the billing, accounts payable, and employee payroll for the company.

Michelle Freitas, Director of Michelle's Luncheon

Michelle has quite literally grown-up at Action Day Primary Plus. She has taken an active part in the company’s dance and cheer program, having starred in many of the annual recitals, and also began the company’s hot lunch program. Since first opening Michelle’s Luncheon, Michelle has also opened Michelle’s Cafe, which sells coffee and favorite breakfast foods, and began a made-to-order lunch menu for the more particular middle school students.

Carol Kirley, In Loving Memory

September 16, 1956- July 22, 2017
35 Years of contribution to our organization