The Corporate Offices of Action Day Nurseries & Primary Plus, Inc. are located at: 3030 Moorpark Avenue, Building D | San Jose, CA 95128.
Owners/Partners
Carol Freitas, In Loving Memory
Carole spent the last 50 years positively impacting the lives of thousands of children in the Silicon Valley. She was a pioneer in her field, impacting the world of Child Development as we know it today. Together with her husband John, they opened their first preschool with 24 students in August of 1968, which today serves over 5500 students a year in 10 locations and 19 programs that make up Action Day Primary Plus. Over the years, she remained incredibly active in the progress and development of the company. Her passion and influence gave strength to all of those around her. Her legacy will live on through the many youth that have been and will continue to be positively impacted through her vision. She will be forever loved and missed.
John Freitas, CEO | Founder | Partner
John graduated with a BA in Business from San Jose State University before continuing to earn his BS in Science, MA in Physiology, as well as his Teaching Credential. While teaching high school at Homestead High School in Cupertino, John was selected as a California Teacher of the Year. John founded Action Day Primary Plus with his wife, Carole in August of 1968. He brought his passion and high standards for education to Action Day/Primary Plus and reinforces them to this day.
Cathy Jelic, President | Chief Operating Officer | Partner
EMAIL | (408) 244-1968 X16
Cathy’s role has changed drastically since first coming to us in 1993. After earning her BS in Business Administration (with a concentration in Human Resource Management) from San Jose State University, she came to work full-time as the Recruiting/HR Manager for the company, while continuing her education in Early Childhood Education. Today, she serves as President and Chief Operating Officer, overseeing all aspects of the Company. Cathy has guided our organization onto many new roads — she is the founder and adviser of the company’s award-winning dance team. In her position, she strives to enrich the family-like atmosphere that sets Action Day Primary Plus and West Valley Dance Company apart.
Executive Team
Kathie Reviglio, Programs Director | Board Member
EMAIL | (408) 244-1968 X17
Kathie has worked for the company since June 1988, following the completion of her degree in Developmental Psychology & Child Development from California State University Chico. Since joining our Action Day Team, Kathie has taught, directed and mentored several of our programs. Today, Kathie acts as our Programs Director. In this capacity, she offers support and guidance to the schools’ Directors and various office staff. In addition, Kathie oversees our worker’s compensation, insurance, and claims.
Beckie Crozier, Operations Director
EMAIL | (408) 244-1968 X15
Beckie began working for Action Day Primary Plus in 2006 while completing her BA in Communication Studies from San Jose State University. After directing several Infant Center and Preschool Programs, Beckie moved into the role of Operations Director. In this position, she oversees our various programs, heads up our human resources, manages the company’s recruitment, and hiring and training of our Directors. She also oversees our payroll, marketing and website design.
Corporate Team
Sue Bergschneider, Payroll | Accounts Assistant
EMAIL | (408) 244-1968 X10
Sue began working for the company in 1975 while attending San Jose City College for Early Child Education. Both her daughter and son have successfully grown-up through and graduated from the programs she has been a part of. Today, she works in the Corporate Office where she assists with the billing, and employee payroll for the company.
Jackie Juni, Senior Accountant
EMAIL | (408)244-1968 x 11
Jackie has been part of the Action Day Primary Plus family for many years, as her children have attended since 2011. She began working for us in August of 2018, sharing her expertise in accounting, cash management, reporting and finance with us. Not only does Jackie handle our accounts receivable & payable, she also oversees all aspects of our school bookkeeping system, Smartcare, meeting weekly with our bookkeepers to assist and guide as needed.
DJ Jelic, Facilities Director
DJ Jelic has worked for the company since 2009. DJ efficiently oversees all of our facilities, work orders, maintenance, kitchens, paper products and consumables. He works closely with our staff, acting as liaison between the Directors determining and coordinating their aforementioned needs from origin to completion.
Michelle Freitas, Director of Michelle's Luncheon
Michelle has quite literally grown-up at Action Day Primary Plus. She has taken an active part in the company’s dance and cheer program, having starred in many of the annual recitals, and also began the company’s hot lunch program. Since first opening Michelle’s Luncheon, Michelle has also opened Michelle’s Cafe, which sells coffee and favorite breakfast foods, and began a made-to-order lunch menu for the more particular middle school students.
