The Corporate Offices of Action Day Nurseries & Primary Plus, Inc. are located at: 3030 Moorpark Avenue, Building D | San Jose, CA 95128.
Carol Freitas, In Loving Memory
Carole spent the last 50 years positively impacting the lives of thousands of children in the Silicon Valley. She was a pioneer in her field, impacting the world of Child Development as we know it today. Together with her husband John, they opened their first preschool with 24 students in August of 1968, which today serves over 5500 students a year in 10 locations and 19 programs that make up Action Day Primary Plus. Over the years, she remained incredibly active in the progress and development of the company. Her passion and influence gave strength to all of those around her. Her legacy will live on through the many youth that have been and will continue to be positively impacted through her vision. She will be forever loved and missed.
John Freitas, CEO | Founder | Partner
John graduated with a BA in Business from San Jose State University before continuing to earn his BS in Science, MA in Physiology, as well as his Teaching Credential. While teaching high school at Homestead High School in Cupertino, John was selected as a California Teacher of the Year. John founded Action Day Primary Plus with his wife, Carole in August of 1968. He brought his passion and high standards for education to Action Day/Primary Plus and reinforces them to this day.
Cathy Jelic, President | Partner
EMAIL | (408) 244-1968 X16
Cathy’s role has changed drastically since first coming to us in 1993 as an Extended-Day Teacher. After earning her BS in Business Administration (with a concentration in Human Resource Management) from San Jose State University, she came to work full-time as the Recruiting/HR Manager for the company, while continuing her education in Early Childhood Education. Today, she serves as President, overseeing all aspects of the Company. Cathy has guided our organization onto many new roads — she is the founder and adviser of the company’s award-winning dance team. In her position, she strives to enrich the family-like atmosphere that sets Action Day Primary Plus and West Valley Dance Company apart. In May 2020, she was selected as one of Silicon Valley Business Journal’s Women of Influence- an amazing recognition and well-deserved honor.
Kathie Reviglio, Board Member
Kathie has worked for the company since June 1988, following the completion of her degree in Developmental Psychology & Child Development from California State University Chico. Since joining our Action Day Team, Kathie has taught, directed and mentored several of our programs. Today, Kathie is a member of our Board of Directors.
Beckie Crozier, Director of Corporate Services
EMAIL | (408) 244-1968 X15
Beckie began working for Action Day Primary Plus in 2006 while completing her BA in Communication Studies from San Jose State University. After directing several Infant Center and Preschool Programs, Beckie moved into the role of Operations Director, and now Director of Corporate Services. In this position, she heads up our human resources and manages the company’s recruitment, marketing, website design and public relations.
Jenna Valadeo, Director of Schools
EMAIL | 408-244-1968 x 17
Jenna began working with Action Day Primary Plus in spring 2010 as a Pre-Kindergarten teacher at our University & El Quito Preschools. Her experience working with young children and her BA in Child and Adolescent Development from San Jose State University allowed for her seamless transition into the role of Infant Center Director at our Mt. View School, and then to our Campbell School as Site Director. She is now our Director of Schools, supporting and mentoring our school directors, as well as supervising all aspects of our daily operations.
Sue Bergschneider, Payroll | Accounts Assistant
EMAIL | (408) 244-1968 X10
Sue began working for the company in 1975 while attending San Jose City College for Early Child Education. Both her daughter and son have successfully grown-up through and graduated from the programs she has been a part of. Today, she works in the Corporate Office where she assists with the billing, and employee payroll for the company.
DJ Jelic, Facilities Director
DJ Jelic has worked for the company since 2009. DJ efficiently oversees all of our facilities, work orders, maintenance, kitchens, paper products and consumables. He works closely with our staff, acting as liaison between the Directors determining and coordinating their aforementioned needs from origin to completion.
Michelle Freitas, Director of Michelle's Luncheon
Michelle has quite literally grown-up at Action Day Primary Plus. She has taken an active part in the company’s dance and cheer program, having starred in many of the annual recitals, and also began the company’s hot lunch program. Since first opening Michelle’s Luncheon, Michelle has also opened Michelle’s Cafe, which sells coffee and favorite breakfast foods, and began a made-to-order lunch menu for the more particular middle school students.