The Corporate Offices of Action Day Schools are located at: 3030 Moorpark Avenue, Building D | San Jose, CA 95128.
Executive Team

Cathy Jelic, President | Partner
EMAIL | (408) 244-1968 X16
Cathy’s role has changed drastically since first coming to us in 1993 as an Extended-Day Teacher. After earning her BS in Business Administration (with a concentration in Human Resource Management) from San Jose State University, she came to work full-time as the Recruiting/HR Manager for the company, while continuing her education in Early Childhood Education. Today, she serves as President, overseeing all aspects of the Company. Cathy has guided our organization onto many new roads — she is the founder and visionary behind our award-winning dance school and sister brand, West Valley Dance Company. In her position, she strives to enrich the family-like atmosphere that sets Action Day Schools and West Valley Dance Company apart. In May 2020, she was selected as one of Silicon Valley Business Journal’s Women of Influence- an amazing recognition and well-deserved honor.

Beckie Crozier, Executive Director of Operations
EMAIL | (408) 244-1968 X15
Beckie began working for Action Day in 2006 while completing her BA in Communication Studies from San Jose State University. After directing several Infant Center and Preschool Programs, Beckie moved into the role of Operations Director, Director of Corporate Services, and now Executive Director of Operations. In this position, she oversees all aspects of the company’s operations, including heading up our Human Resources and Marketing Departments.

Jenna Valadao, Director of Child Development Programs
EMAIL | 408-244-1968 x 17
Jenna began working with Action Day in spring 2010 as a Pre-Kindergarten teacher at our University & El Quito Preschools. Her experience working with young children and her BA in Child and Adolescent Development from San Jose State University allowed for her seamless transition into the role of Infant Center Director at our Mountain View School, and then to our Campbell School as Site Director. She is now our Director of Schools, supporting and mentoring our school directors, as well as supervising all aspects of our daily operations.
Corporate Team

DJ Jelic, Facilities Director
DJ Jelic has worked for the company since 2009. DJ efficiently oversees all of our facilities, work orders, maintenance, kitchens, paper products and consumables. He works closely with our staff, acting as liaison between the Directors determining and coordinating their aforementioned needs from origin to completion.

Michelle Freitas, Director of Michelle's Luncheon
Michelle has quite literally grown-up at Action Day. She has taken an active part in the company’s dance and cheer program, having starred in many of the annual recitals, and also began the company’s hot lunch program. Since first opening Michelle’s Luncheon, Michelle has also opened Michelle’s Cafe, which sells coffee and favorite breakfast foods, and began a made-to-order lunch menu for the more particular middle school students.